How to choose a professional copywriter
You already know that professional copywriting is worth its weight in gold. You know that a good copywriter can help both to drive traffic to your website, and to keep it there once it arrives.
What you don’t know is how to find that copywriter.
Don’t worry, you’re not alone. The problem with copywriting is that, unlike, say, soda or bathroom cleaner, it’s not something you buy every week, or even every month. And unlike the products and services you’re familiar with, it can be difficult to know what to look for – or to spot a good thing once you’ve found it.
Luckily, as with most things in life, finding a copywriter is easy once you know how. And this article is here to show you how.
What to look for in a copywriting service
If you’re like most people, the first place you’ll turn to in your search for a professional copywriter is a search engine like Google. Wise move. Your copywriter’s website is probably the biggest clue of all as to just what kind of service you can expect. Here’s what to look for:
1. Client testimonials
Any good copywriter will know that testimonials are one of the most powerful sales tools you can use to create copy that converts site visitors into buyers. (If they don’t know this, then they’re not a good copywriter. Hit that “back” button fast…). You’d expect your copywriter to use testimonials on their own site too, then, wouldn’t you? Look for a link that states “testimonials” or “customer comments” or similar. If it’s not there, ask yourself why…
2. A portfolio
No decent copywriter will expect you to commission them for a project without seeing some examples of their work. A copywriter’s portfolio is his or her calling card: without it, they’re going nowhere. Spend some time looking at the portfolio on your copywriter’s website. How does the copy read? It should be crisp, clear, and easy to understand. It should also prompt you to take some kind of action once you’ve read it, whether that action be making a purchase, joining a mailing list, or simply reading on. If the copywriter’s portfolio doesn’t persuade you they’re worth using, nothing will.
3. Client list / resume
There are no particular qualifications a copywriter needs to begin practicing. Some copywriters have English or journalism degrees, others are completely self-taught, having learnt their craft from the ground up. Instead of asking your copywriter about their qualifications, then, ask about their experience. Who have they worked for in the past? What have they done for those other clients? The answers to these questions should tell you all you need to know about how well-equipped the copywriter is to work on your project.
Some copywriters state their fees up front, others prefer to give quotes only on enquiry. No matter how your copywriter prefers to reveal their rates, though, make sure you have something to compare them to. Shop around. You wouldn’t buy the first house or car you laid eyes on, and neither should you settle for the first copywriter you find either. Once you have some quotes to look at, however, don’t make the mistake of assuming that the lowest quote must be the best value. Make sure you’re comparing like with like. Beware of “article mills”: companies who sell articles for just a few dollars per time. These companies tend to employ amateur writers, many of whom don’t even have a good grasp of English. Remember, you get what you pay for, and if a quote sounds too good to be true, it probably is. The going rate for website copywriting is around £30 GBP / per hour. If you’re being quotes significantly less than this, ask yourself – or your copywriter – why.
Tips for Setting Your Copywriting Rates
A copywriting job can mean brisk business, especially for writers who have the skills and experience. However, that is only if the writer knows how to strategically price his copywriting services, something that can be very tricky, especially for beginners. Setting a rate for copywriting can be confusing, particularly because you don’t want to overcharge and turn away prospects or undercharge and not be paid what you deserve. Here are some of the most important things that you should consider when setting your copywriting rates:
Different copywriters charge different rates
This is due mainly to the type of skills you have, your writing expertise and experience. Beginner copywriters, for example, cannot charge the same rates as more experienced ones.
The key here is to prove that you can deliver. Even if you have the skills but don’t have the experience, it can take a while before you can charge a rate as high as those charged by a copywriter with more experience than you do. This, even if you will be writing on the same topic. A Web article, for example, may cost only for a beginner copywriter while a more experienced copywriter may charge at least 0.
The type of writing and topic
The type of writing project and its topic will also affect copywriting rates. An article written on a general topic, for example, may be charged at a lower rate than a write-up about a project with a specialized topic. Article writing, newsletters, brochures, ads, ghostwriting a book, news stories, press releases, etc. – require different types of research and styles of writing.
The type of research that has to go into writing will also influence the rates – the more difficult, intricate and technical the writing needs to be, the higher its rate. Extras that add value to a copywriting service such as search engine optimization or writing using HTML can also allow a writer to charge more.
To give you an idea how much copywriters charge for their services, here are some ballpark figures you might find useful:
For articles that will appear on a website, copywriters charge anywhere from 0 to 0 per write-up. If you choose to charge by the hour, the range can be anywhere from a low of to around . For Web content that will fill 10 pages, you might want to charge for about ,000 to ,500, depending on the type of content.
For press releases, copywriters often charge from 0 to around 0 while others may charge lower, starting at around 0 or 0.
For sales letters, freelance copywriters usually charge a whopping ,000 to around ,000 per letter. Some, such as those still building their portfolio, can charge from a low of 0 to around 0.
The number of wordS
Many copywriters charge per word while others prefer a set number of minimum words per write-up. These become the basis of their copywriting rates. For example, a copywriter may charge a lower rate for a 300-word write-up than he would for a 500-word article.
The frequency of the writing project
There are different copywriting rates set for one-time writing projects and for continuous assignments. Copywriters will generally charge a slightly lower copywriting rate for continuous projects than for one-time only articles.
As part of their copywriting services, copywriters often allow one revision per article which is included in the set rate. Further revisions and additions are sometimes billed extra or based on a per hour rate. Copywriters may charge from about to an hour to make their revisions.
Believe it or not, how much you can charge for your copywriting rates will also depend on how well you can sell your writing skills. If you’re unsure of what to charge and less confident about your writing, you’re likely to charge a rate that is less than what’s reasonable for your level of skills and experience. Know your skills and be confident so you will never have to charge an unreasonable rate.
Good Website Copy Writing Is The Key To Your Online Success
If you want to have promotions and good standing in search engines then you should know that the written content of your website is one of the very important factors to meet that ends and the quality of the content of your website can make that happen. It is absolutely the one factor that could possibly meet the success goals of your site. Remember that if the site contains only images it can do nothing to make the sales higher and for the visitors to stay and return.
Your site is valuable to every customer; there should be articles in your website to help convince people to visit your site over and over again. Let the people be encouraged in visiting your website through the content of your copywriting. And besides, the content of your site will depend upon the image of your company that will make the positive outlook and will convey thoroughness, awareness and pique the interest of the visitors to your site.
There is so much that needs to be considered and applied when writing for a website. The quality of thoughts is very much important when it comes to the content in terms of relating it to the structures of the site that you are writing for. It needs to catch the attention of the visitors of your site and needs to reveal the accurate search terms to make a reasonably high ranking with the content driven search engines.
The importance of the copy on your site has to work together with a specific direction so that the readers can be attracted with what they read and to make them always keep in touch with your site and for them to be familiarized with all the products that you are selling. All the details in your site project the image of the company, and it should capture the interests of the readers or the visitors of your site. One very important factor is that the content should make logical sense to the readers.
The more the readers or visitors value your site, the more you will have higher rankings. Definitely your company will remain competitive and will remain on top.
Copywriting is writing words that sell. It should consist of words that are precise and clear for the effectiveness of all the content of your site because it will definitely give your visitors the confidence and trust to your products or services. Copywriting should catch the attention of the customers since it is the lifeblood of every online services and businesses.
Your site will be successful if you always bring the quality information to potential customers and will generate more potential sales. Words that you will use in an online business will draw the customer to purchase a product and the words you used on that certain page will be the basis of the customer in making decision whether to stay or get out of your site.
In web copywriting, it determines the best and appropriate way of getting the sales increase. It means that promoting a certain product or service will depend upon the words you convey in your online access. Every word that you are going to use will change the way you sell forever.
Web site copy writing will soon be the huge demand for the successful online business because using selling and persuasive words can be powerful in terms of selling your products or services. You have just to put to your online business with the words of wisdom and ultimately you will meet the increase to your online sales and get the possible highest search engine ranking.